Questions and answers!

We appreciate the fact that issues and concepts around digital marketing, graphics and web design/hosting etc can be a bit tricky.

Be it you want to understand what these various services/concepts are, or how they can help yopur business grow, we urge you to reach us on We will be more than glad to assist you.

In the meantime, here is a list of questions we are frequently asked, along with some helpful answers. 

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What is digital marketing?

Digital marketing involves marketing to people over the Internet. Through digital marketing, you can connect with prospective customers via their eletronic devices, such as computers, smartphones and tablets. Some of the channels used in digital marketing include search engines (like Google), social media platforms, email, websites and apps.

What is the difference between traditional & digital marketing?

Digital marketing online or web-based and includes channels like: PPC, SEO, email, web design, content marketing etc. Traditional marketing refers to  offline marketing activities like billboards, print, direct mail, radio, TV, etc.

While traditional marketing has been in existence for decades, digital marketing was birthed via the growth of the internet.

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How can social media help my business grow?

Social media platforms have more than 2 billion users. This means that your customers are already on these platforms and you can use social media to connect with them eg through effective advertising campaigns.

You can also leverage social media to grow your brand and get more website traffic. Your social media pages also help to improve your search engine rankings.

In short, social media holds a lot of potential for the growth of your business if you can take advantage of it. 




Do I need social media pages for my business?

In short, yes. This is because social media is a great way to connect with your customers. They can easily communicate with you without coming to your website or sending you an email.

Another reason is that your competitors are on social media and having your own pages shows that you are moving with the times. 

What is a domain name?

A domain name is your website name eg in our case its A domain name is used for finding and identifying computers on the Internet. Computers use IP addresses (which are a series of numbers) to identify each other on the internet.
An example of an IP address is
However, it is difficult for humans to remember strings of numbers like the one above. Because of this, domain names were developed and used to identify entities on the Internet rather than using IP addresses. A domain name can be any combination of letters and numbers, and it can be used in combination of the various domain name extensions, such as .com, .net and more. Before you can use your domain name you need to register it as every domain name is unique.


Choosing a domain name can be a bit confusing but at Tay Digital we got your back! We will help you choose one that is well suited to your brand and audience. Hope this answers your question and thanks again! #LetsGrowTogether

What is web hosting?

Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet. Your website is made up of files like images, videos and other documents and these documents are stored (or hosted) on a server.
These servers deliver these webpages to anyone who types your domain in their browser thus allowing people to view your website.
To have a functional website you need to have a domain name & hosting. We can help you get these elements for your site.

Why should I have a website for my business?

A website is no longer optional in today’s business world. These are some of the reasons why you need to have a website for your business.

  • Your business gains credibility and it helps grow your brand
  • A website is a 24/7 salesperson
  • It is the only digital asset that you have 100% control over (as compared to social media pages which are controlled by the owners of the social media platform)
  • It is a cost-effective way to keep your customers informed and this can improve customer service.
  • You can get access to data that can help you grow your business e.g you can get to know the most profitable keywords in your industry and you can then target them 

You can contact us if you want a customised explanation of these advantages for your business and industry.

How can digital marketing help my business grow?

Digital marketing is a broad collection of marketing activities and each of these activities has compelling benefits for your business.

  • You can run cost-effective advertising campaigns e.g Facebook ads or pay-per-click ads
  • You can grow your brand
  • Digital marketing is measurable and this helps you to continually tweak your marketing efforts
  • Digital Marketing builds brand recognition
  • Digital marketing promotes interaction with targetted audiences


What is pay per click advertising and how can it help grow my business?

Pay-per-click (PPC), is a paid advertising model available to companies on sites such as Google. The name comes from the fact you only pay for the advertising when someone clicks on it.
PPC can help you business grow by showing your adverts to a pre-defined audience that is more likely to be intrested in your goods/services. It can also be a cost-effective advertising method.

How often should I update my website?

Your customers and Google love updated websites and thus you should make it a habit of updating it as often as possible.